What is Canva?
Canva is a graphic design platform, where you can create posts for any social media using ready-made templates for free and paid. You don’t need to be a professional graphic designer to use Canva. The platform was built to solve the problem of having to use other tools which can be very complex to learn for people. Anyone can learn and use Canva in no time.
Canva is not limited to only social media posts, but you can also create an amazing resume, presentations, brochures, videos and so much more.
I have been using the pro version for a year now, and I am in absolute love with it, and saves so much of my time, which would otherwise go to thinking of templates, designing and so much more.
Is Canva free?
Canva has both free and paid services. A free account can also be sufficient, as it also comes with readymade templates, which you can edit easily. The only added benefit of having a pro account is that you have access to other beautiful features like background removal, resizing, scheduling for social media, and so on. You can also get a pro account for free with 30 days trial period, then you can decide to pay or have a free account.
Digital Marketing and Social Media
Social Media has become one of the important aspects of marketing today.
Being updated on social media brings lots of engagement to the page and gets brand awareness.
Canva is an easy and time-saving tool for digital marketing. One can easily pick up a template, edit the texts and images and quickly upload them on their social media platforms.
You don’t have to sit for hours to edit a piece of content.
The positive side of using Canva is that you can create amazing posts for every social media page you own within minutes.
It’s easy to work and collaborate with the team members, so you are always on track.
How to Create a Brand Kit
The best part of using Canva is that you can easily create a brand kit and use it easily for the posts. You don’t spend a lot of time trying to upload the logo or remember your font names. It is easier to access the templates, fonts, and logo at any time.
- On the left – side of the dashboard, click on Brand Kit.
- Click on Add Brandkit on your right.
- Give a name to your Brand Kit.
- Start by uploading your Logo, Font names, and color palettes and creating a custom template for your brand.
To create a Brand Template, Click on Get started on the Brand Kit Page, start by adding, the brand name, logos, colors, and fonts and click on Done. You can create templates for your stories, emails, announcements, and so on within a few clicks easily.
Connecting apps
On the Navigation panel click on Tools> Discover apps and use the apps for your design. Choose from the plethora of apps lists to enhance your design.
Planning or Scheduling Content
Canva gives you an option to schedule the content within the app for pro users. It also has a calendar, that gives you a note of special events on different dates and months, so you can create content relevant for that day. The app gives you an all-in-one solution for marketing your brand.
- Navigate to Content Creation
- Click on New post or click on the add and a plus sign next to the date which appears after hovering on the date.
- Add your image, write a caption and choose a platform and schedule it for the time and date you want to post.
How to create a Post?
- On the right-hand side click on create a design.
- Choose the social media you want to create a design for or create a custom size.
- For example, I chose a Facebook page, now I get a blank canvas with various options.
- I have an option to choose either my brand templates or search for the right template.
- Customize the graphic according to your needs.
- Change elements, texts, and font colors.
- You can also upload your own images and videos.
- Save the design with a design name, else it will save as an untitled project automatically.
- Download the post and share it on social media
- Share with the team or directly post on social media.
- You also get an option to schedule the post. Depending on your situation, post or schedule it for later.
Canva can not only be used for posts, carousels, and presentations. You can also use it to make reels and Tiktok videos with their readymade templates or create your own.
FAQ’s
No, it is not free. You cannot use the stock photos as your final product, for example, a logo.
Yes, you can create a logo with Canva, but you cannot use their elements and third-party apps to create a logo and call it yours.
Yes, it is free forever but you will have limited options for templates, but you can create your own customized content. For premium features, you need to pay fees every month.
No, anyone can use Canva whether you blog, have a business, teach, or are a student. It is for everyone.
Yes, many companies hire people who are skilled in Canva because of its ease of use. But do not solely be dependent on Canva skills alone for a job hire.
Yes, you can until and unless it is your own. You can sell it on platforms like Fiverr and etsy.
Review of Canva
I have used Canva for three years and have been an active user of the premium version for a year now. I am in love with the ease and usability of Canva. As a web analyst, blogger and student, I use it for my social media, blogs, presentations, and creating resumes.
If you are like me, who wants to save time on templates and constantly run out of ideas, it is a life-changer. If you do not want to use Photoshop and Illustrators because it is time-consuming and has complex features, you will love Canva.
For businesses, it is important to have a good-looking social feed. Canva can help businesses create an amazing feed that can boost their engagement.
The best part is it is free and anyone can use it because of its simple drag and drop feature.