Schema Markup is a powerful tool to optimize your SEO. It is not utilized properly to get the Search engine result page also known as SERPs. Not many know how this can help you get the ranking for your website. It is a code generated through webmaster and copy pasting it to source code for better analysis of the page.
What is Schema Markup?
Schema Markup is a simple code that you place on your website which helps the search engines like Google and Bing to generate more information for the users. If you are familiar with the Webmaster and rich snippets it is very easy to understand about the schema markup.
In the image you can see the post according to the reviews, mentioning calories and time to make a chocolate cake. Schema Markup gives you small important details about the post which helps in ranking your post quickly. It automatically differentiates you better than the rest. Schema is telling the user what the post is about and what you can expect on the post briefly.
Why is Schema Important?
It helps your website rank better on different contents you post. For instance, local business, restaurants, reviews, applications, articles, events, and products. There are different schema from a restaurant to scheduling an event. Websites having schema markup will always rank better on search engines than without markup.
How to Use Schema for SEO?
- Go to Google’s Structure Data Markup Helper
- Select one of the options.
- Enter the url for the markup and start tagging
- Fill out the information on your right, including author, image, date, url and so on which are relevant for your post.
- Create HTML once you are done tagging,
- Download the code that was generated for you. Copy paste it on your CMS (WordPress or whichever CMS you are using) or the source code.
- Check your schema using the Structured Data Testing Tool on Google Webmaster. You can either check with your URL or the HTML code/file you downloaded.
Schema Markup is very easy to use, however very few businesses are aware of it. Schema is a very useful SEO technique to rank on search engines.
Are you using schema markup for your business website yet?